ACADEMY OF COUNTRY MUSIC WINS TOP HONORS
AT PR NEWS’ SOCIAL MEDIA ICON AWARDS
ACM Campaign Wins in “GOOGLE+ Circle Growth” Category
Recognizing Record 89,950% Growth & Fan Reach in 2013
The Academy of Country Music won top honors at the Social Media Icon Awards presented by PR News at a luncheon yesterday in New York, winning the “GOOGLE+ Circle Growth” category in recognition of the Academy’s 2013 marketing campaign. This is the second Social Media Icon Award the Academy has earned, after winning top honors a year ago for its Twitter campaign.
The Social Media Icon Awards honor the most outstanding social media campaigns in the communications and public relations arena that took chances, made incredible strides, and understand the power of social media in public relations. Winners of the Social Media Icon Awards set new standards of digital excellence and point the way for other organizations to follow.
At the end of 2013, the Academy ranked 316 out of 24,829,631 of all Google+ Pages for businesses, according to CircleCount.com, and fans/users who added the Academy’s Google+ Page to their circles increased by a whopping 89,950% in between January 1st-December 6, 2013.
“Our dedicated social media team virtually never rests, and I think our devotion to music fans is something they recognize,” said Brooke Primero, SVP, Publicity & Marketing for the Academy of Country Music. “Fans know we’re there for them as much on a Sunday morning as we are on a Tuesday afternoon, and they respond to that consistency with a loyalty we’re proud of. Country music is nothing without the fans.”
The Academy faced off with other finalists including Guthy-Renker and Voto Latino. For more information on PR News Social Media Icon Awards, visit www.prnewsonline.com.