The Cosmopolitan of Las Vegas Wins
“Best Use of Twitter” and “Best in Show”
in the 2011 Sherpie Awards
Awards highlight the best social media marketing in the casino industry
The Cosmopolitan of Las Vegas has won “Best Use of Twitter” and “Best in Show” in the 2011 Sherpie Awards.
The Cosmopolitan of Las Vegas was selected as the winner in the “Best Use of Twitter” category for using Twitter to foster two-way conversations as well as a vehicle for customer service. The property’s Twitter handle (@Cosmopolitan_LV) was praised for taking the time to respond to patrons and making followers feel appreciated and exclusive by offering “stories worth sharing” rather than a stream of self-promoting messages. The Cosmopolitan of Las Vegas earned more than 9,000 followers in the six months prior to opening and more than 28,000 followers to date.
The Cosmopolitan of Las Vegas was also selected as “Best in Show” for its overall social media efforts. The property was celebrated for integrating a strategic plan utilizing Twitter, Facebook, Foursquare, YouTube and Flickr to establish a unique, personable brand, build a positive relationship with the online community, and give the audience “stories worth sharing,” ultimately driving visits, hotel stays and advocacy. The Cosmopolitan of Las Vegas’ Facebook page gained close to 20,000 “Likes” by January 2011, Foursquare page has received more than 35,000 check-ins, and YouTube channel saw more than 250,000 views during the launch period.
The 2011 Sherpie Awards represent a partnership between Global Gaming Business Magazine and Social Sherpa, a company specializing in social media for the travel, tourism, destination and casino marketing industries. Together, the 2011 awards team narrowed down the best of the best from more than a hundred casinos across the country.
For more information visit: www.cosmopolitanlasvegas.com Follow us on Twitter at: www.twitter.com/cosmopolitan_lv Find us on Facebook at: www.facebook.com/thecosmopolitan About The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas is a unique luxury resort offering a decidedly different perspective, situated in the heart of The Strip. The resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized, residential-style living spaces with expansive, one-of-a-kind private terraces. The Cosmopolitan’s luxurious resort amenities include a
100,000-square-foot casino; Sahra Spa & Hammam; three unique pool experiences at The Pool District; Marquee Nightclub & Dayclub at The Cosmopolitan, a multi-level integrated nightclub; and 150,000 square feet of state-of-the-art convention and meeting space. An eclectic lineup of new-to-market retailers include AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050, Droog, Molly Brown’s Swimwear, Retrospecs & Co, Skins 6|2 Cosmetics and STITCHED. Signature restaurants include Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holsteins from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The ONE Group.