Life is Beautiful Festival Names Top Chefs to Culinary Advisory Board
Chefs to Help Create Festival’s Culinary Program
In an effort to develop a truly unique and inspiring festival, Life is Beautiful Festival (L.I.B) has named ten innovative chefs to a Culinary Advisory Board to provide creative direction and programming for the culinary portion of the two day music, food and arts festival planned for Downtown Las Vegas this fall.
“It’s an incredible honor to be associated with this highly respected and innovative group of chefs. Together, we will be creating a culinary program for Life is Beautiful that completely reinvents the way people experience food, wine, beer and spirits in a festival environment,” stated Rehan Choudhry, CEO of Aurelian Marketing Group that is co-producing L.I.B..
The committee will be chaired by Bruce & Eric Bromberg of Blue Ribbon Restaurants in New York and Las Vegas and include some of the leading chefs in the country today, including:
Kim Canteenwalla, Honey Salt, Las Vegas, NV
Scott Conant, Scarpetta, New York, Miami, Los Angeles, Toronto & Las Vegas and D.O.C.G. Enoteca Las Vegas
Chris Cosentino, Incanto Restaurant and Boccalone Salumeria, San Francisco, CA
Hubert Keller, Fleur de lys & Burger Bar, San Francisco and Fleur by Hubert Keller & Burger Bar, Las Vegas
Donald Link, Herbsaint, Cochon & Cochon Butcher, New Orleans, LA
Michael Mina, Mina Group, San Francisco, CA
Rick Moonen, rm seafood, Las Vegas, NV
Jet Tila, Los Angeles, CA
Jonathan Waxman, Barbuto, New York, NY
“I am extremely honored to be chairing the Culinary Advisory Board and bringing together such an amazing and forward thinking group of chefs and taste makers for one massive party right in the heart of Las Vegas,” stated Bruce Bromberg, chef and co-owner of the Blue Ribbon Restaurant Group.
The culinary area of the Life is Beautiful Festival tentatively plans to feature up to 80 chefs in a Moroccan inspired bazaar of food and merchandise stalls as well as various demonstrations and competitions and a garden for wine, beer and spirits. The Festival also plans to offer exclusive dining experiences prepared by a top chef or a collaboration of chefs, winemakers and mixologists.
Life is Beautiful Festival plans to attract tens of thousands of people per day to Downtown Las Vegas for the first annual festival. L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Additional Festival information including dates, tickets and details on the music, culinary and arts programs will be released at a later date. Visit www.lifeisbeautifulfestival.com and sign up to receive information via email.
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ABOUT AURELIAN MARKETING GROUP
Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011. www.aurelianmg.com
ABOUT ANOTHER PLANET ENTERTAINMENT
Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as “Promoter of the Year” in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007). www.apeconcerts.com.
ABOUT MAKTUB MARKETING
MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.
ABOUT DOWNTOWN PROJECT
Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas. www.downtownproject.com